The Promotion   

Like any other company Atlantic, besides printing its catalogues, has also promoted its products through advertising campaigns to bring the boys into the shops to buy its toy soldiers, both in Italian comic books, like the weekly Disney comics "Topolino" ("Mickey Mouse"), and advertisments in Italian TV (RAI).
From the second half of '970 years the Atlantic has also begun to promote its own figures abroad, often with advertisments expressly realized for the new "international" market.